Our Story

Founded by a passionate mother and her enthusiastic daughters with a shared love for fashion & inclusivity, Ethnic Finery is a women-owned & led homegrown label that seeks to deliver custom-made, handcrafted clothing that is made to fit you, exactly as you.   

We believe that clothes are meant to empower - as an expression of identity, culture, and individuality. Our collections are thus a labour of love, woven together to embody the vibrant heritage of Indian craftsmanship and contemporary styles. What sets us apart is our commitment to providing you a personalised shopping experience. We take pride in building long-lasting relationships that encourage and empower you to explore your style at leisure. Our clothes are a labour of love, handpicked, hand-woven and hand-embroidered to curate timeless classics with a modern touch!

Our fabrics are ethically sourced and shouldered by traditional artisans, which allows us to remain true to providing our customers with a unique shopping experience. Join us as we aim to weave garments that tell your unique stories and where every purchase becomes a cherished memory.